FAMM, a national non-profit whose mission is to create a more fair and effective justice system, had a goal of increasing their membership base through a targeted paid acquisition campaign in select, priority states.

FAMM’s 3 month-long “#JoinTheFAMM” campaign with was extraordinarily  successful. On Facebook alone, the campaign acquired 1,930 advocates, serving over 325,000 impressions (total times the ads were served) and reaching over 126,500 unique users.