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Ocean Finance is a leading financial technology business offering a wide range of personal finance options to consumers, such as our credit card, personal loans, secured loans and a range of mortgage and second charge products for homeowners.
Our vision is to change how people access finance with innovative journeys, top-notch customer service and easy-to-understand content to help customers make the best decision for them.
OCEAN FINANCE IS A CREDIT BROKER, NOT A LENDER
Product Hierarchy | Information Architecture (IA)
User Flows for 2 Target Segments (Prime & Sub-Prime Customers)
User Personas for 2 Target Segments (Generation X & Y)
UX Research (Participant Interviews) July 2019
Old Product Design (2019) vs New Product Design (2020)
Product User Testing
Participant Feedback — New Homeowner Loans (Application Form)
Google Analytics | New vs Old Designed Form | 33% Total Increased Conversions
Homeowner Loans Application Form | User Testing Different Prototypes (Mobile)
Homeowner Loans Application Form | High Fidelity Wireframes (Mobile)
Homeowner Loans Application Form | User Testing Different Prototypes (Desktop)
Homeowner Loans Application Form | High Fidelity Wireframes (Desktop)
