Brief:
To create a brand identity for Sky Originals. Its personality was: Entertaining, creative, passionate and restless. And its proposition was 'Bold, British, Original'. I had to design an impactful brand identity, including a logo, channel ident and OSP.
To create a brand identity for Sky Originals. Its personality was: Entertaining, creative, passionate and restless. And its proposition was 'Bold, British, Original'. I had to design an impactful brand identity, including a logo, channel ident and OSP.
It was important to develop a toolkit of a distinctive colour palette, to distinguish itself from other original content competitors.
Ident : Brassic
OSP
