Harward Daniels Group
Harward Daniels Group "HDG" is a development firm specializing in luxury real estate development. The brand's ideals focus on maintain a clean, trustworthy and innovative identity. Due to this, the main goal for their identity system was to adapt their mark to the brands strategy wholeheartedly and incorporating in within the scope of its marketing and presentation.
The spotlight of utilizing this versatile brand mark involved adapting it to showcase the progress of HDG's work and process. Showcasing before and after affirmations of their works and capabilities as well as for all branded content to ensure memorability for all clients/audience. These are all part of the brand's strategic means to assure potential/present clients of the possibilities of working with them. Employing their bold yet subtle color palette aids in drawing attention to the brand's marketing endeavors while sustaining a trustworthy appearance to retain clients.
