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Viet Tien Young Generation - Visual Identity


ABOUT VIET TIEN YOUNG GENERATION

*Note: Viet Tien Young Generation is a emulator project, this project is not a real product from Viet Tien brand"

Viet Tien is a well-known office wear fashion brand for men in Vietnam. Viet Tien Young Generation is a new product line dedicated to young people towards a youthful and dynamic style, completely different from the previous style of formal, polite. As a new product line, we hopes to shape the style of young people, accompany them on the path of their youth to success and passion.



LOGO INSPIRATION

Logo is a combination of letter V and Y. The letter V is stylized into a inverted triangle. Contrary to the meaning of the normal triangle
which is stability and durable. The inverted triangle bring adventurous feeling, represents a characteristic of young generation which are willing to take risk and adventurous.
The letter Y is inside the letter V meaning Viettien Young Generation hope to accompany young people and shaping their personal style.
Red is the color of energy, representative for the dynamism and enthusiasm of the youth. Blue is the color of youth, representative
for the strength and passion.


THANK YOU FOR WATCHING!

Viet Tien Young Generation - Visual Identity
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Viet Tien Young Generation - Visual Identity

This is an assignment project that I did at school. Viettien Young Generation is an emulator product line for a local fashion brand for men. The Read More

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