Christmas FM - Facebook Polls
Client - Seasonal Irish radio station Christmas FM.
Problem - How to connect the on-air content to the social channels?
Solution - I created a daily topic of discussion on The Breakfast Show, which the presenters would discuss and encourage listeners to text in with their opinions on the matter.
Then, the presenters would encourage listeners to vote in a poll on the topic over on our Facebook page. Here, the conversation would continue in the likes, comments, and shares.
The result of the Facebook poll would be announced at the end of The Breakfast Show, giving listeners another reason to stay tuned to the station.
The great thing about these Facebook Polls is that you can use the GIF search feature for the visuals, quickly and easily making a visually appealing, dynamic post.
And people say organic reach on Facebook is dead, but the stats on these posts show that this isn't always the case. Get relevant content in front of them, and they will engage!
