Simone Mascagni's profile

Post-it on Facebook.

Simone Mascagni
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CLIENT: POST-IT
Post-it is a product that helps its customers by giving them the opportunity to write down an idea wherever they are. I wanted to communicate this message by also showing the fun side of the brand. I made a guerrilla action playing with some street names and signs around San Francisco. On each Post-it there was a link to the the Facebook Page ("Post-it on Facebook") and a hashtag in order to make the action go viral. People were pushed to do the same kind of street art with their own touch of creativity. The most liked one on Facebook would have won a free year of Post-it. After the action, the best images would be used for a Print campaign with the claim:
 
"If you have an idea, just Post-it"
 
Enjoy it.
 
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it simone mascagni san francisco streets signs Fun Project
Post-it on Facebook.
Published:
Simone Mascagni's profile

Owner

Simone Mascagni's profile
Rome, Italy

Post-it on Facebook.

A street art action for Post-it. Done it during my semester at the Academy of Art University.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives