NBA Rebrand Pitch
Agency: Troika // Prod. Company: Lobo.cx
CD: Carsten Becker (Troika), Andre Fiorini, Mateus de Paula
CD: Carsten Becker (Troika), Andre Fiorini, Mateus de Paula
AD: Andre Fiorini, Denis Milani
Design: Denis Milani, Marco Wey, Renato Klieger, Andre Fiorini
Producer: Jessica Tedder
NBA TV's marquee show, Gametime, got the major sports-network treatment in this rebrand proposal.Besides the show open, we created other assets such as player transitions, in-game graphics,team-matchup transitions and alternative color palette for playoffs and finals.
