The ISB Website in 2008 was a sprawling of 5000+ pages, many static, a result of organic growth — departments, schools and institutions, and greater ambition and scope. The website's planning and organization presented an image that lagged far behind its reality as a world class business school, a status that it achieved in less than a decade. In particular the reflection of ISB's constituent entities on their web pages reflected not harmonised autonomy but mindless individualism, diluting the ISB identity. The key to restoring ISB's identity lay in unifying and organizing all its arms under a common structure of content and needs.

read more about this project at www.icdindia.com