scrapped sketches
wip 1.1
wip 2.1
wip 3.1
wip 1.2, 2.2, 3.2
final? 1.3
final? 2.3
final? 3.3
final animated poster
The article, Designing Programmes by Karl Gerstner, we read states “To describe the problem is part of the solution” (page 2). For this project, our problem was to design and animate a poster for the upcoming 2020 BFA in Digital Media & Design Senior Thesis Exhibition. The only requirement was that the poster must relate in some way to Digital Media and Design. Before brainstorming ideas for this project, I reread over what we needed to do and restated the problem in my head. This allowed me to get a clearer idea of what I was going for. After doing this, I sketched out my ideas.
Designing Programmes also states that “The creative process is to be reduced to an act of selection” (page 2). I utilized this by weeding out the bad ideas from my sketches. With help from my professor, I found that none of my sketches were good for our problem. I went back to the drawing board, and sketched out more ideas. Among these ideas, I thought of making a poster that resembled the inside of a lava lamp- a poster that has lots of movement and colors. To me, this is related to Digital Media and Design because when I think of Digital Media and Design, I think of lots of colors and ever changing shapes- like the ones found in lava lamps. By being selective with what my plan was in the beginning, I was able to come across an idea that was better than the others.
Throughout Designing Programmes are examples of typographers putting extra emphasis on certain important words by making them larger, bolder, or both. I took inspiration from this and followed suit. On my own poster, I made the subject of my poster bold and larger than nearby words so it stuck out more. The intention was to make the words “Digital Media & Design Senior Thesis Exhibition” stick out and invoke curiosity in the possible audience. There are two reasons for this. The first is to make it obvious what the poster is for. If the subject of the poster blended in with the rest of it, nothing would really stick out and people probably would not care as much. The second reason for doing this was to draw in an audience. At the sight of the words “Digital Media & Design Senior Thesis Exhibition,” someone who is curious will have to get closer to the poster to view the details, such as when the event is happening and where it is. I made the words depicting those details smaller and didn’t bold them in order to make sure the subject stood out more.
Designing Programmes also mentioned that the “Typographical sculpture, through its visual quality, should do what the speaker’s voice does for his thoughts.” This relates to my process because I was trying to convey what I think of whenever I think about Digital Media and Design. By using lots of colors and unclear shapes, I think I accomplished my goal quite well.
