We turned to medical research to verify a hypothesis: the hearts of a dog and a human can be synchronized. After obtaining this information, we realized that the premise was completely true; the heart rate of a human ranges from 60 to 100 beats per minute, and that of a dog ranges from 80 to 120 beats per minute (depending on its size).
What did we do with this information? We created an adoption system where people could not see the dogs in the shelter (dogs that had never been chosen by anyone to create a family), they could only feel them. How? Connected to an electrocardiogram, we had people talk to the dogs through a wall to monitor if their hearts were linked. At the end of the event, the dogs with whom they made a "match" would be the ones chosen to go home with them.
Agency: Mediacom
Agency: Pedigree Colombia
General Creative Directors: Tito Chamorro / Camilo Plazas
MBA Executive / Copywriter: Andrés Rivera
Art Director: Catalina Reyes
Motion Designer: Andrés Muñoz
