After the publication of the survey by sociologist Stéphane Dorin about audiences for classical music concerts in France, a colloquium was organized in 2015. Its theme was "classical music and its audiences in the digital age".
The approach consisted in creating the identity of this colloquium while corresponding to its message and its targets (students, professionals, classical music fans,...). The graphic identity had to be sustainable over time.
First logotype research on the concept of dissemination
Research on the meeting theme
Research on the feeling of rhythm
