Throughout the years there have been several interpretations of this classic story. I imagined the rebellious brothers in a contemporary setting; instead of stealing eggs from the neighbour's hen house or burning down saunas they might instead be dumpster diving and painting graffiti. From that rose the idea of several voices thrown into one, the basis for the year of celebration's identity.

I wanted the identity to be lush with color and patterns. In some uses (often depending on physical size of the medium or printing technique limitations) the logo needs to be simpler in order for it to read well. I created these four versions, but we ended using only the two most elaborate ones once we figured out what our limitations were when we started placing the logo in different surroundings.