myfashionfruit
Myfashionfruit is a fashion women’s wear and accessories e-shop , with carefully selected products to raise natural beauty and ingenuous style. Building myfashionfruit as a brand is an ongoing process since their logo redesign in 2017. The brand’s philosophy is strongly based on the feeling of community and following the path to unconditional self-acceptance. To support this, a series of print and web applications were created to invite people into joining myfashionfruit in a journey of inner peace and mindfulness.
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art direction, brand identity, web design
art direction, brand identity, web design
#weareallbeautiful
To communicate one of the core brand values, we came up with the message #weareallbeautiful. We started by making a poster series that quickly spread across the streets of Athens in several key locations and then it became a series of products that helped in further communicating the message and growing the mff community.
© vasilispallas 2020
