Picture being stuck in traffic on a hot, crowded Cairo day. You’re tired and thirsty when a mirage-like image appears in the distance; the tranquil Siwa Oasis amidst the bustle and concrete. That was the feeling we wanted to evoke when designing a billboard for Hayat, one of Egypt's prime mineral water producers. 

The heavily visual concept was created with the water’s focal selling point in mind, its natural source. Using photo manipulation, we reflected the oasis in the focal Hayat bottle to highlight its freshwater source. We also included splashes and drops of water to add a visceral feeling of refreshment.