A young and energetic brand needs to speak to its audiences in that same spirit. Standing out, surprising and getting closer to consumers were the main objectives of CMQ (AB InBev) and Bridger Conway.

The brand’s new identity reflects freshness, realism, color, immediacy and joy, and that was the kick off to start thinking of new innovative assets by combining traditional elements of the brand with more unusual materials, in order to highlight the brand’s playful spirit.

Bridger Conway worked on designs that stand out in the on and off trade. A total of 31 assets were created, aligned to the new image of Argentina’s top selling beer.