Dirol Jack
Jack – a mystic person with character of upturned rock’n’roll star. He hides his face under papier-mâché head and speaks in mysterious verses. He suavely offers consumers to try chewing gum with taste of "randomness".
In order to bring the whole concept to life, we decided to go into a full CG story. And that's what happened :)
TV spot "Hi! I`m Jack!"
Storytelling
Stillframes
TV spot "Winner"
Storytelling
Stillframes
TV spot "Prize"
Storytelling
Stillframes
Bumper ads "Movie"
Bumper ads "Music"
Bumper ads "Sport"
Bumper ads "General"
Stillframes
Clip "Svin"
Storytelling
Stillframes
Thanks!
Credits
Client: Mondelez International Rus
Agency: Saatchi & Saatchi Russia
Executive Creative Director: Yuriy Polonskiy
Account Director: Maya Tsuguria
Copywriter: Valentina Garunova
Producer: Alexey Vasiliev
Account Manager: Alexandra Kocheva
Art Director: Irina Koroleva
Designer: Ekaterina Pankova
Director: Yuri Marsakov
Art Director: Yuri Marsakov
Sound Manager: Karina Karaseva
Concepts & Design by Yuri Marsakov
Storytelling: Yuri Marsakov
Watt Mocap Team: Egor Tomskiy,
Ekaterina Prokhorova, Igor Chesnokov
Motion-Capture Actor: Alexander Tronov
Sewing Consultant: Vera Gotgetrey
CG Supervisor: Yuri Marsakov
Animation Supervisor: Mikhail Kuznetsov
Post-Producer: Andrey Kazakov
Animators: Mikhail Kuznetsov, Yuri Marsakov
3D Artists: Yuri Marsakov, Mikhail Kuznetsov, Katya Loginova,
Dmitriy Dorojkin, Andrey Babayev, Alexander Kashentsev
2D Artists: Katya Balakina, Katya Loginova
Rendering: Yuri Marsakov, Mikhail Kuznetsov
Compositing: Yuri Marsakov
Sound: Fancy State
