'My Lindt, my pleasure'
This project was done with Louise Pertusier. All of the illustrations are hers.
Eating chocolate gives us a moment for delight, a moment to pause and to enjoy ourselves.
'Mon Lindt' (or 'My Lindt') is a pocket size chocolate bar to offer to someone or to one's self.
Pretexts to pleasure ourselves are directly engraved on the chocolate bar. The packaging and communication created, carry on this unapologetic and fun approach with illustrations. The flavours for the product line are 'very soft milk', 'intense dark' and 'crunchy caramel'.
Each illustration gives a different 'colour' to the flavour of the chocolate and its characteristics. The advertising campaign portrays characters offering themselves a square of chocolate. The campaign signature slogan reads 'My Lindt, my pleasure', associating the logo mark and the slogan.
