Collaborating with Designer/Director Emrah Gonulkirmaz we have produced a set of style-frames for Volvo.
Our intent is basically to conceptualize the philosophy behind the latest and upcoming innovations of Volvo. We approached Volvo, not just as a means of transportation or a brand of vehicles, but a name that values human life and sentience above all else. When we thought of a car in this particular context, we thought of a car that can feel, touch, and sense.
In order to achieve this visually, we had to come up with a look that is digital, yet organic and life-like at core.
We wanted to stray away from approaches that are overly technical looking or motion graphic based, as much as we could. We rather focused more on the sensory imagery that also convey the idea of innovation.
Motion Test
