While interning with the Cleveland Clinic, I created a direct mail postcard that explained our capabilities and education programs throughout Northeast Ohio. The objectives of the postcard included: better defining our target market, expanding our customer base, and explaining our programs to potential future partners.
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I also traveled to 18 regional campus locations to photograph 160 high school interns in various settings of the healthcare workplace. These photographs were then used on the new website that I helped develop.
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While interning with the Cleveland Clinic, I was also assigned to assist in designing the templates for the new website for the Office of Civic Education Initiatives.
 
The objectives of the new website included: sharing the intellectual and scientific resources of The Cleveland Clinic/Cleveland Clinic Health System to provide students, teachers, and the community at large with valuable learning opportunities, partnering with area schools, local businesses, and fellow nonprofit organizations to create educational programming in the areas of math, science, health and wellness, and the arts, recruiting and maintaining a dedicated corps of employee-volunteers to serve as mentors for area students, developing and implementing arts-based learning models in pre- and postsecondary education to foster innovation and creativity, utilizing technology to provide regional, national, and global learning opportunities that assist The Cleveland Clinic/Cleveland Clinic Health System in carrying out its overall mission – the advancement of patient care, education, and research, and creating pipeline programs that help students identify their career path; encourage them to pursue their education at local universities, and to return to The Cleveland Clinic when they are ready to begin their careers.
 
Original OCEI Website:
 
 
New OCEI Website:
To access the website, please visit: http://civiceducation.clevelandclinic.org.
Cleveland Clinic
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Cleveland Clinic

Direct Mail Postcard

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