People living in spaces they describe as cluttered and full of unfinished project are prone to depression and tiredness, comparing to others for whom their interior is calming and resourcing.

Sandra is an organising consulting company following those for whom sorting out and getting rid of their goods is difficult. These will be taken care of by the brand and given to associations. Its baseline reads "Sorting out. Tidying up. Giving."

Sandra caries the guiding spirit of the brand. As a female and maternal figure, she gives tips and accompanies her clients to help them get a new start in life.

The lifestyle carried by Sandra is one of wellbeing and minimalism. The Instagram account will extend the brand personality to resonate and bound further with the customers.