A collaboration between Cristina Vanko (art direction & concept development) & Eileen Matthews (copywriting & concept development)
Advertising Age hosts a cover competition each year. For this year's brief, the task was to define creativity in 2013.
Throughout the three of our covers, we explored the importance of time within the creative process. We discovered that the time we spend creating a project is so minuscule in the grand scheme of things that there tends to be no now. While we look to the past to inspire, past ideas are being revived to landscape the future. At the same time, the future is being taken into consideration to motivate new, innovative ideas.
Our personal challenge was to interpret this direction in three completely different ways.
Type was handlettered and created with sand.
Here's a glimpse of our process to create the sandy type version.