Bliss Wool
Students: Signe Stjärnqvist, Anders Fjellman, Caroline Ström
University: Brobygrafiska
Lecturer: Sara Larsson
Brief
A client brief where we were tasked to create a new packaging design solution and digital platform for their online store.
About
Bliss Wool is a fairly new business where they sell Swedish wool as a way to control blisters and wounds while hiking. The wool can be used during other activities however it is new to the market and more well known within the hiking community.
Problem
As the usage of wool for prevention of blisters is currently not well known within Sweden it is important to have a clear communication to the customer. Since it is a new business where there's only a one-man company, it is harder for them to create a clear and coherent communication design, which we were tasked to solve.
Solution
First we remade the current logo to one that is more simple and has a clearer communication. The meaning of the sheep is to be able to use it as an icon in case Bliss Wool for their instagram or if they want to expand and create clothing.
The usage of a brown paper bag that has a plastic barrier is to protect the wool from moister and bacteria. Combined with the green colour, bold typography and illustration for clarity as a way for the consumer to easily navigate and understand the product and its usage.
The online store focuses on selling the product and for a consumer to easily navigate the website and find the information that they need.
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Thank You,
Signe, Anders & Caroline
