The Toyota Corporation believe in a Japanese term called ‘Kaizen’, meaning ‘ to always improve’. There is no such thing as perfection. There’s always a better way. When you’ve reached a goal, why stop there?

The visual identity for the new Toyota Yaris, we came across visuals of light passing. The feeling of constantly moving forward. Light sliding across and revealing different parts of an object felt interesting enough to create a treatment for type and also shooting the car.