Theorie, set out to become a trendsetter in the salon industry. More than any other trait, innovation defines the heart of our brand. You'll see it in our products and our packaging. 

Taking a step back, and not letting our competitors influence us, we looked outside the box to design hair tool packaging unlike anything else out there. Chocolate brown leather outside, Theorie orange felt inside to match the stitching and topped it off with a metal plate with our logo etched into it.

 

For the company's one year anniversary I designed the company's invitations to be cohesive with the brand. Using the same chocolate brown leather as and the Theorie orange stitching and inside, like the packaging, we designed this invitation to celebrate our milestone. The invitation was etched into a shiny metal like our business cards.