Khoros Crowdsourcing Customer eBook
Created for Khoros' Marketing product, I was tasked with taking an unformated copy doc and turning it into a styled and engaging eBook that would help aid customer acquisition. Khoros wanted to move away from their standard vertical layout for ebooks and instead requested a horizontal layout.
As with all Khoros deliverables, supporting assets in the form of display, HTML5 and social (both paid and organic) ads were requested and delivered.
Supporting Assets
Facebook Ads
Display Ads
The image used for the display ads had to be changed because it was just too busy for the smaller and more crowded dimensions of the Display ad platform. The enormity and energy of the original crowd image is retained to accentuate the message of the copy.
Copy Variant 1
Copy Variant 2
