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Van Strien
For the love of baking!
Visual Identity / Packaging
Cookies to fall hopelessly in love with! The bakers at Van Strien Artisinal Bakeries have been creating the best tasting cookies since 1938. For eight decades the quality and taste have always been outstanding. It was time to also create an outstanding identity to show the love the Van Strien bakers have for their trade.
The central idea is to visualise the baker’s love for artisanal cookies. The big star of the show is the classical portrayal of Cupids who move across the colourful box as a representation of their love for these tasty cookies. The new logo represents the family heritage of the company but brings it to the here and now with its modern retro feel.
A last plot twist in this love story are Cupid’s wings on both sides of the pack that you can pull out to give you the feeling like you are floating on cloud nine once you have tasted these incredible Van Strien cookies. Taste the love!
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Above: Early stages of design explorations
Above: process of the cupid illustration style - Illustrations by Studio Muti
