Hypochondria is an intriguing “mental illness” that affects around 1 in 10 people in the UK, and is supposedly at its peak in 20-30 year olds.

 

This project aims to shine a fun and quirky light on the unique subject, giving the audience an incite into the mind of a hypochondriac through the use of a guide and other promotional materials. The branding of the project is based around the Mexican sugar skull, as in dramatic contrast to hypochondriacs; the Mexicans celebrate death through the Day of the Dead holiday.