INDO FOOD
Indo food is restaurant that it serve all amzing dishes from Indonesia. Most of famous food in indonesia that indonesian can't enjoy without it. In this project, i designed a logo for that company.
CONCEPT
My concept is how indonesian habit when they are eating. So indonesian can't leave on their meal without rice. Also they can't just accept their food without spiceness and few vegetables on it. Basically i took from most of indonesian habit about their appetite. I designed two logos. The main logo is the red one and secondary is the yellow one
On that logo, there are 5 materials. First is rice, the one with a lot of dots. That's one of main dish of indonesia always have on their home. Second is an egg upon rice. That's one of indonesian favorite. Third is the spiceness, it is on the rice. That's chili sauce to make more flavor and that's make more appetite for indonesian. Forth and fifth are a crakcker and a slice of cucumber. These are always have on every kind of food. So put on this logo. The last is the circle that surrounding all of materials. Means, we are indonesians cannot live without them, because that's the culture that we have and most of dishes always have. That's the concept i made for this logo.
