Wallenius Wilhelmsen is a large international network of shipping and logistics companies. They were in desperate need of a complete overhaul of their branding, strategy and corporate structure.
We worked for a year together with the head of communication in order to establish a new way for each company to work together as a family of similar companies, both in the internal strategy and the outward facing brand.
We ended up with a clean new brand identity that can be applied concisely across all branded materials, and expanded to Wallenius Wilhelmsen’s many subsidiaries
The brand has been applied to everything from flags, work clothing, promo items and even vessels. We have aslo extended the profile into the digital world via the digital annual report which features interactive articles and infographics.
Work type: Agency (Design Container)
Collaborators: Christian Rene (Design), Kjersti Svang Olsen (Strategy)
