Lexolve is a legal startup by Lawbotics that gives legal professionals the power of digital documents. Lexolve turns outdated legal templates into friendly questionnaires that reduce legal risk and save time while keeping everything safely up to date in the cloud.
Lawbotics needed to brand Lexolve in a way that was user centric, friendly and stood out from boring blue brands associated both with the legal market, and document editing softwares.
We came up with a fresh, modern and colorful approach to the legal startup. The logo is an homage to the recognizable paper clip, combing that idea with both the “L” in Lexolve and the rectangular form of a paper document. Using a soft greens and vibrant oranges we both challenged the status quo while also making a color scheme suitable for the many aspects needed for the interface of the Lexolve tool itself. Additionally we created with the illustrations and icons to show the process of using the tool to create legal templates for use in both print and digital spaces.
Work type: Agency (Design Container)
Collaborators: Linn-Cecilie Linneman
(Project owner & Strategy)
