COHONES
craft beer packaging
In 2019th I participated in a pitch for creating a visual identity and packaging for the newest craft beer on the Bulgarian market. Fortunately for me I won and it's a great honor to present to you my latest project starting with the first style PALE ALE or as we called it FAMILY JEWELS.
L O G O
P A C K A G I N G I D E A
When I started to work on the packaging I was looking of a clear symbol of the name Cohones (also known in spanish Cojones). So the tricky part here was to find something that looks classy and in the same time to represents braveness. That's how I came up with the rooster. A cocky animal for a cocky beer.
inspiration
In the world of craft beers most of the designs are very busy, they have a lot of elements, colors and mixed styles. That's why I wanted to create something different. Something that will pop up of the shelf. Something that is minimalist.
P A C K A G I N G
F O U R P A C K
S T A T I O N A R Y
K E Y V I S U A L
T H A N K Y O U. S T A Y C O C K Y.
