The thesis has as goals the exploration, study and analysis of engagement and audience development techniques for the expansion of the Posterheroes project.

In particular, the thesis work wants to give voice to the international creative community through the union of graphics and visual design with social communication. The project promotes the involvement of the "non-creative" public, through laboratory activities, conferences and contests, in order to sensitize the user and trigger debates and discussions on complex issues.

The aim, therefore, is to create a system with different actors involved, in which Posterheroes becomes the starting point for the realization of potentially autonomous projects.