Kuttos Fashion Store Branding

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Kuttos Fashion Store is a local Ugandan female clothing business that has been in existence since 2015. Towards the end of 2018, the store's team felt it was time to create a fresh and coherent brand image that could not only compete with other local fashion stores in the country but also international ones as well. The job also required designing social media templates and direct photo-shoots for the new theme. These are visuals from that project.

The Logo

The logo got a much more modern look and feel - with bold type in lower caps and highly contrasting colours (dark navy blue and hot pink). Also, the 'k' was dropped in the process and instead of the initial, focus was placed on the brand name alone 'kuttos.' in lower caps with a hot pink dot at the end. The dot was taken from the circle that enclosed the 'k' in the previous brand - all that was kept is its colour.

Brand Visuals