Jihye Lee's profile

WAFFLED

Jihye Lee
•
Branding Project 
London college of communication year 1
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication

‘WAFFLED’
 
“Waffled” sounds like something freshly baked like a waffle. Graphically, the master logo displays a fresh waffle with a waffle pattern and golden brown colour.

The packages present an organic waffle and the embossed waffle pattern is shown on oatmeal textured paper. Despite the lack of a logo, it gives a strong brand identify. When people see the package it makes you want to eat ‘waffled’.
 
 
 
 
 
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
Masterlogo
Just baked, fresh and truth waffle
 
 
 
 
 
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
 
waffle shop waffle embossing package brand less ink waffled organic waffle waffle packaging london college of communication
 
 
 
 
 
WAFFLED
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Jihye Lee's profile

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Jihye Lee's profile
London, United Kingdom

WAFFLED

less ink can serve organic waffle to customers as normal waffle price. We suggest alternative way is less ink logo and embossing.

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