South Africa is the world's worst savings nation with some of the worst debt and unemployment rates. But people talk about corrupt politicians’ sex lives before they’ll talk about the hardest thing to talk about. Money. Nedbank started an important conversation in order to start changing money behaviour. We told insightful and gripping stories of three South Africans with dark secrets. Ben having an affair with his business partner, Amanda an alcoholic and Sizwe who appeared to be involved in criminal activity. The ending cleared up the misdirects in the film revealing Ben’s bankrupt business, Amanda’s excessive debt and Sizwe’s lost life savings in a pyramid scheme. The film sparked a nation-wide conversation about money, as surprised audiences related to the characters and revealed their secrets. Beyond advertising, our film is being used in schools and communities to educate South African’s about good money behaviour.
Below are the 5 minute individual stories taken from the 15 minute film
BEN:
AMANDA:
SIZWE:
