THE MALL '19
Fashion & art
THE BRIEF
To create a comprehensive, annual, visual concept for The Mall's (Shopping Center) 4 major campaigns that sets them apart from their numerous competitors.
THE IDEA
Art and fashion have been a perfect match for centuries. Lots of trends find their fruition into various art concepts and specific periods.Our goal is to literally show how art and fashion can create a fascinating bond that is a joy to behold.
So for their four major campaigns related to the new collections, we have selected 4 great artists of the past. Spring Collections - Gustav Klimt, Summer Collections - Rene Magritte, Autumn Collections - Piet Mondrian, Winter Collections - Van Gogh. Inspired by their style, fine art period and elements of their particular paintings, we created a series of set designs in which we shot our models. Their styling is modern and reflects the current trends. At the same time, through the designs of the fabrics, hairstyles and poses of the models, we once again made a reference to the authors, creating a unique fashion painting.
Inspiration
Visual
Making
Inspiration
Visual
Making
Inspiration
Visual
Making
Inspiration
Visual
Making
AGENCY: All Channels Advertising
ART DIRECTOR: Aleksandrina Stefanova
GRAPHIC DESIGNER: Viktor Manchev
COPYWRITER: Alexander Atrakov
PM: Tania Nikiforova | Dennica Teneva
PHOTOGRAPHY: Dragomir Spasov
PRODUCTION: Clamer Studio
Т H A N K Y O U.
