CLIENT — LEKKA FURNITURE & MOVIE, 2019
Lekka is a personal brand of Ewelina Lekka. What is unique and special - Ewelina specializes in two fields which are:
➀ Renovation and design of furniture
➁ Making photos and movies
That's why her portfolio is divided into two different parts but under one name - Lekka.
The brand Lekka Furniture has been on the market since 2016 and successfully deals with the renovation and sale of furniture pearls of Polish design from the previous century.
PROJECT — REBRANDING
IDEA — CONCEPT
We started the rebranding of the Lekka brand by refreshing the Lekka logo. The sign seemed too heavy for us. Lekka means light that's why that word was a main inspiration, we tried to get gentle character by drawing it from the circles. The previous logo was characterized by bold double letter K and we also decided to put special emphasis on this letter by making it more decorative. What's unique about this project was dividing brand into two different fields. We decided to make one logotype and typography style for both of fields but with different colours. Our project includes a design of logo, stationery, brandbook and templates of graphics used in social media.
KEY WORDS
➀ light
➁ fresh
➂ warm
➃ modern
THE END / Thank you!
PROJECT: PROBLONDE STUDIO 2019 / PHOTOS: LEKKA MOVIE / OUR INSTAGRAM: @PROBLONDE_STUDIO /
E-MAIL TO US: STUDIO@PROBLONDE.COM
