I Love Reading

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Logo Proposal for Popular Bookfest Malaysia 2013

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Theme / I Love Reading

Concept / Love for reading is a genuine expression that sincerely comes from the heart. An individual who truly loves books sees reading as an integral part of his life and strongly believes that as long as one reads with their heart, every reading material benifits equally.

Execution / The chinese characters are deliberately integrated into an icon formed out of half the shape of a heart and half of a book spread, denoting how reading has integrated into and intertwined with a passionate reader's life and is becoming indispensible. One is complete only when he reads books genuinely with his heart, but not forcefully.