TCHERGA WINE
THE BRIEF:
To create an image campaign of blend wines which distinguishes the brand on the background of competition.
THE IDEA:
TCHERGA is one of the famous wine blending segments in Bulgaria. Its distinctive label recreates the interweaving of varieties of blended wine through a stylized Bulgarian rug. Based on that, we created the campaign "Bulgaria in a Glass of Wine" by shooting a series of installations representing the natural connection between the rug, the wine and the glass.
TVC
TVC making
Print
KV making
AGENCY: All Channels Advertising
CREATIVE DIRECTOR: Petar Kesserdjiev | Marin Kostov
ART DIRECTOR: Aleksandrina Stefanova
COPYWRITER: Alexander Artakov
PM: Natalia Halacheva
PRODUCTION: Nulla.tv
Thank you!
