ANGEUM VIETNAMESE CAFE

ANGEUM VIETNAMESE CAFE / brand identity

objective :

Anguem Vietnamese Cafe is owned by a local Thai people who passionately in love with Vietnamese food. The cafe is located on Ayutthaya, Thailand. The mix between Vietnamese and Thai lifestyle : embraced a combination of green and fresh with a tasty and spicy twist. Anguem is a word spoken in Vietnam, used for asking people “Have you eat anything for today?”. A brand showcases personality such as kindness, fun, happy and along with relaxing environment.

logo concept :

Logo design reflects brand personality as enjoyment and positive energy. A graphic of dancing couple, wearing Vietnamese national garment help illustrated the culture and creates memorable visual as same as the wall paintings which located near the entrance, creating first impression to customers.