Green Jay - Cannabis Accessories Branding

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Green Jay, Portland, OR USA

Green Jay is a cannabis accessories brand designed to target the new cannabis consumer after legalization.

We worked with Green Jay for 3 years, developing a brand concept and graphic aesthetic, products, packaging, graphics, digital outlets, and marketing strategies. We also helped Green Jay develop product collaborations and investor pitches.

OUR CONTRIBUTION

Branding.

- Visual concept for brand identity.
- Graphic brand identity.

Product design

- Industrial design consulting for existing and new products.

- Consumer testing and focus groups.

- Multi stage prototyping.

- Color selection consulting.
- Graphic design application.

Packaging

- Graphic concept for packaging family.
- Structural and graphic packaging design.
- Manufacturing overlook.

Website & social media
- Website architecture and UX.

- Social media strategy.
- Content design.

- Illustrations.
- Website implementation.

BRANDING

See things from a different angle.

When Green Jay approached us, we were faced with the challenge of presenting the cannabis industry to an emerging target. We created the concept of seeing things from a different angle. The idea of seeing life from a different place, a place where the natural is sought after and stigmas are left behind. This concept became the basis for the communication strategy.

We created a modern logo where the bird (green jay) looks at the world from its new perspective. The logo is discreet and modern, making it easy for the new cannabis consumer to identify with. We developed the graphic identity, style guidelines, and tone of voice for multiple platforms.

PRODUCTS AND PACKAGING

From paper to the shelf

From the first drawing to the first day in the market, we have been part of multiple products with Green Jay. Our work has been dedicated to industrial design consulting, graphics application, packaging design, and manufacturing process management. We developed products that have yet to be launched to market.

SOCIAL MEDIA & WEBSITE

Creating a movement.

Seeing things from a new angle involves creating a communication strategy and assets that break stigmas and show the world what the new cannabis user does and likes. We focused on designing with a modern outdoor aesthetic that relates to the new consumer.

We designed a website that is easy to navigate and order from. The website has images that excite the consumer about the adventure ahead.

POINT OF PURCHASE

At the store.

We created B2B catalogs and POP assets that showcase the brand and the experience of owning Green Jay products. Dispensaries are proud to carry such well-designed products and graphics.