Rediseño conceptual e identitario | Reserva Ecológica Costanera Sur
Relevo y propuesta
Relevo y propuesta
Con sus 350 hectáreas, la Reserva Ecológica es el mayor espacio verde de la Ciudad de Buenos Aires, cuenta con mas de 2000 especies que pueden verse desde sus seis senderos. Está rodeada de valor patrimonial, ubicada a metros de Puerto Madero y muy cerca del casco histórico porteño.
A pesar de sus maravillas, la Reserva presenta una serie de problemáticas: falta de identidad, comunicación y posicionamiento social, es por eso que lo que proponemos es pensar a la Reserva a partir de un nuevo concepto llamado eco! Bajo una premisa disruptiva, la idea general es que la Reserva tenga una identidad de "movimiento ecológico de impacto" que permita posicionar en un lugar de importancia tanto a la institución como a la causa del cuidado ambiental. Tomando conceptos como movimiento, expansión, persuasión e impacto entre otros, abordamos este proyecto a través de meta-mensajes de alta potencia conceptual y visual para generar un efecto persuasivo en el usuario ya sea con afiches, intervenciones urbanas o una identidad reconocible y pregnante
Conceptual & identity redesign | Reserva Ecológica Costanera Sur
Relay and proposal
With 350 hectares, the Ecological Reserve is the largest green space in the City of Buenos Aires, it has more than 2000 species that can be seen from its six trails. It is surrounded by heritage value, located meters from Puerto Madero and very close to the historic center of Buenos Aires.
Despite its wonders, the Reserve presents a series of problems: lack of identity, communication and social positioning, which is why we propose to think of the Reserve from a new concept called eco! Under a disruptive premise, the general idea is that the Reserve has an "ecological impact movement" identity that allows the institution and the cause of environmental care to be positioned in a place of importance. Taking concepts such as movement, expansion, persuasion and impact among others, we approach this project through meta-messages of high conceptual and visual power to generate a persuasive effect on the user, whether it be with posters, urban interventions or a recognizable identity.
Despite its wonders, the Reserve presents a series of problems: lack of identity, communication and social positioning, which is why we propose to think of the Reserve from a new concept called eco! Under a disruptive premise, the general idea is that the Reserve has an "ecological impact movement" identity that allows the institution and the cause of environmental care to be positioned in a place of importance. Taking concepts such as movement, expansion, persuasion and impact among others, we approach this project through meta-messages of high conceptual and visual power to generate a persuasive effect on the user, whether it be with posters, urban interventions or a recognizable identity.
