Pure Drip. Fort Collins, CO
Pure Drip is a wellness company focusing on IV therapy. With a clinical service, we where faced with the challenge of making communication appealing for a non-clinical consumer.
OUR CONTRIBUTION
Branding.
- Logo design.
- Graphic identity design. (Color palette, graphic assets, style guidelines.)
Point of purchase
- Graphic design for point of purchase assets.
- Label design.
- Promotional materials design.
Website
- Website architecture and UX.
- Content design.
- Website implementation management.
Brand
We created a brand that is modern. The drip relates to the IV dripping system, and the symbol inside the drip represents health and vitality. The icon is symmetric reflecting calm. We created a graphic identity that is dynamic and a tone of voice that speaks directly to the target audience.
POINT OF PURCHASE Assets
Over the years, we have designed multiple on-brand assets for Pure Drip. From product labels to menus, brochures, and printed ads, we design materials to keep their business on-brand at every point of purchase and printed media.
WEBSITE
We designed Pure drips website architecture and content, keeping the company on-brand with the selection of photography and iconography design.
You can follow the link below to the live website.
CREDITS
Creative Direction: Gabriel Rodriguez.
Brand Strategy: Gabriel Rodriguez.
Graphic Design: M. Duriana Rodriguez.
Website UX/UI: Gabriel Rodriguez.
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