Mit Hollywood is a 10-story, 52-unit apartment building, located in Palermo Hollywood. It is an avant-garde and intelligent proposal with a sustainable vision, designed to flow in contemporary life. We were summoned to create a premium brand with a young spirit, dynamic and connected to nature. After doing research and generating the brand strategy, we did naming, designed the logo and proposed all the identity elements, from the color palette to the renders look & feel. Also, we designed and materialized the Institutional Brochure.
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Creative Direction, Strategy & Copywriting: Manuela Ventura & Melisa Rivas.
Design: Manuela Ventura, Melisa Rivas, Natasha Furst & Rocío Fernández Fuks.
Architecture & Visualizations: Estudio Aisenson.
Photography: Malena Sueiro.
