Blur Book — inside cover above — Motorola sent this 20-page MOTOBLUR book/training guide to reps and T-Mobile employees across the country. It announced three new phones (shown on the cover), as well as new features and upgrades for the MOTOBLUR software these phones would operate.
Motorola wanted something fresh and informative to give their reps, but weren't sure how to handle it. I brain-stormed with a designer and another project manager about how to proceed with the idea. Our decision: Simplicity. This Blur Book was the result and it blew Motorola away.
Below are some pages from the book.
Motorola wanted something fresh and informative to give their reps, but weren't sure how to handle it. I brain-stormed with a designer and another project manager about how to proceed with the idea. Our decision: Simplicity. This Blur Book was the result and it blew Motorola away.
Below are some pages from the book.
