Lila Barcelona
Health & Beauty subscription company
Health & Beauty subscription company
The challenge: Lila Barcelona is a subscription company in Barcelona-Spain, which provides health & beauty via post. Each month, a selection of new exciting products is curated, from makeup to hair care to skincare to fragrance. Three exclusive beauty boxes filled with monthly selection of premium samples of beauty goodies, trending ingredients, and must-try formulations, are delivered right to your door. Lila Barcelona is ideal for women who love discovering new products or stepping up their beauty game!
The concept: With thousands of beauty products available online and on store shelves, having an eye-catching presence is the key to make a good impression. Beauty and health products are inherently visual-based, so they need a striking brand identity and outstanding packaging to set the stage for them. To this, we designed an ultra thin typographic logo as well as the compositions attributed to the flower lilac that has named after the company, following a minimal and geometric approach. The main colours of the brand identity are black and white, as simplicity goes hand in hand with elegance. We used metallic foils to create a sense of luxury and metallic effects to make the packages sparkle. Packages were divided in three categories: gold, silver and bronze edition.
Client: Lila Barcelona, Spain
November, 2019
