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Odd Studio is a design studio based in Singapore specialising in brand design and strategy. As the name suggests, Odd Studio is a company that values creativity that is unconventional and seeks to challenge what is traditionally defined as branding. Odd Studio believes that there is significance in being the odd ones out.
For Odd Studio's visual identity, I've decided to use punchy and vibrant colours to reflect the studio's passionate and energetic personality. I also wanted oddness to be reflected through the logo hence I incoporated elements of serifs and sans-serif in letters. For instance, in the letters D, T and I where there are only serifs on the bottom half. The brand graphic is formed using three circles and is inspired by the term oddball – as oddballs collaborate and come together to form unique and quirky shapes – much like how people can come together to develop creative and wacky ideas, a reflection of how the studio values teamwork.
