Colgate-Palmolive is a gigantic player in the oral care category and we were tasked with handling their e-commerce efforts across sites like Amazon, Big Basket and Grofers, the last two being portals which focus on groceries and home essentials.
For the first quarter of 2019, we were experimenting since the client also wanted to find the right permutation. We tried a subtler approach using human imagery as well as big, simple graphics, based on the date we received.
The basic brief was to play around visually and keep the brand's equity of 'Healthy Smiles' at the core of the messaging.
February 2019
Here, we tried out backgrounds which depict freshness. The focus was on keeping the creatives clean, bathroom-y and morning, as briefed.
BIG BASKET
Category Page Banners
Fruits and Vegetables Category Page Banner
Oral Care Category Page Banner
Push Notification Banners were created to target specific kinds of users -
Push notification banner for Colgate lapsers
Push notification banner for Colgate users
Push notification banner for users not buying Oral Care
Push notification banner for users buying Oral Care but not picking Colgate
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Search Keyword Banners
Search competition keyword banner - ayurvedic toothpaste
Search keyword banner - Toothpaste + Toothbrush combo
Search keyword banner - Sensitivity. Colgate Sensitive Plus talks encourages the mindset of eating fearlessly to those with sensitive teeth.
AMAZON
Super Value Day banner
Super Value Day banner - Palmolive Body and Handwashes. The brand equity for Palmolive Aroma Moments was - Pamper yourself
March 2019
BIG BASKET
Category Page Banners
Fruits and Vegetables Category Page Banner
Oral Care Category Page Banner
Push Notification Banners
Push notification banner for Colgate lapsers
Push notification banner for Colgate users
Push notification banner for users not buying Oral Care
Push notification banner for users buying Oral Care but not picking Colgate
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Search Keyword Banners
Search keyword banner - Toothpaste + Toothbrush combo
Search keyword banner - Sensitivity. Colgate Sensitive Plus encourages the mindset of eating fearlessly to those with sensitive teeth.
AMAZON
Super Value Day banner
April 2019
BIG BASKET
Home Page Banner
Push Notification Banners
Push notification banner for Colgate lapsers
Push notification banner for Colgate users
Push notification banner for users not buying Oral Care
Push notification banner for users buying Oral Care but not picking Colgate
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Here we broke away from the brand equity since these two variants had ATL campaigns running at the time, with 'Upgrade to the expert"
as their proposition.
Search Keyword Banner
Search keyword banner - Toothpaste + Toothbrush combo
