DAISY DANONE

Character design for Danone. The brief was to conceptualise and illustrate a new character for Daisy Danone that would appeal to children. Originally the character of Daisy Danone was illustrated by  Enrico Schacherl and had a Madame and Eve feel to it. Inspired by one of my favourite characters as a child, Moomin, I reimagined Daisy as a curious four year old. I was stoked to see a new little Daisy come to life for Danone!